EPC Goes SocialEPC invites stakeholders to connect to the newly launched EPC social media platforms
13.07.11 By Gerard Hartsink
The European Payments Council (EPC) facilitates an environment that encourages public consultation on its work items and dialogue on topics relevant to achieving SEPA. The implementation of EPC social media tools is a way to further stimulate debate within a publicly accessible environment that would enable stakeholders to have their say on the issues concerning them. With the reality of SEPA getting ever closer as mandatory deadline(s) for migration are expected to be established through European Union Regulation, the number of SEPA stakeholders is continually expanding. The EPC therefore identifies now as the right time to establish an EPC Twitter profile, introduce the EPC Blog and Discussion Board and expand its current LinkedIn presence. Gerard Hartsink invites all interested parties to join the debate and contribute topic ideas that are of interest to them through the social media channels established by the EPC.
Key Information in this Article
This month the European Payments Council (EPC) launches its social media platforms to deliver relevant, concise and timely communications related to Single Euro Payments Area (SEPA) developments and the current work of the EPC.
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The latest news on the EPC and SEPA in real time
In 2010 the European Payments Council (EPC) commissioned an independent online insight provider to undertake a survey on the EPC Newsletter. The activity aimed to identify how readers perceived the newsletter, its relevance to their work and recommendations for the future. During the review of the feedback from respondents, it became clear that the EPC should look at ways to increase the frequency of its communication. Readers who participated in the survey highlighted that this would make the information more 'newsworthy and timely'. With these comments in mind, the EPC decided to incorporate social media platforms into its communication activity. These will allow the EPC to disseminate information in real time. In addition, stakeholders will have the opportunity to interact with the EPC directly. First and foremost, the EPC hopes to spark debate among a diverse audience of banking, finance, payment professionals, consulting firms and vendors, business and public sector organisations and any other interested parties engaged in and impacted by the SEPA process. The EPC therefore today launches its Twitter profile, introduces its blog and enhances its LinkedIn presence.
Follow us: EPC on Twitter
Twitter is increasingly being used by individuals, organisations and institutions as it allows the publication of regular real-time news updates as 'tweets'. This platform encourages concise communication using a maximum of 140 characters. These tweets are picked up by 'followers'; i.e. active listeners, who are interested parties that have expressed a preference to receive tweets from the EPC.
Using Twitter allows the EPC to reach out to audiences in a new way, proliferate its messages online and stimulate discussion. The EPC can also use this tool to direct traffic to the library of documents and materials available on its website; this will promote greater understanding of the EPC work programme by offering historical context and background detail.
Talk to us: the EPC Blog and Discussion Board
Blogs and chat rooms increasingly provide the platforms where public debate takes place and, as a result, public opinion is shaped. EPC has launched its discussion forum to advance debates and engage in dialogue with stakeholders on SEPA and EPC deliverables. The general concept of a blog is as follows: the host of the blog posts a text covering a certain subject matter online and invites viewers to comment on the ideas presented in this text. Readers as commentators have the opportunity to comment on the text itself and to react to the comments of others.
Regular posts on the EPC blog will aim to keep interested stakeholders updated on EPC news and SEPA-related topics. Equally, it is hoped that blog readers will get involved in the SEPA debate and have their say. Visit the EPC Blog and Discussion Board to share responses to blog posts and wider industry views and highlight any particular issues that the EPC should address within future blog post, by using the comment functionality provided within the blog.
Join us: EPC on LinkedIn
LinkedIn is an online relationship and networking tool which allows organisations to have visibility among, and connect with, interested parties. The EPC LinkedIn Profile enables the EPC to connect with relevant professionals using this tool. The EPC LinkedIn profile will be regularly updated to provide information on the progress achieved with regard to the EPC work programme and share latest EPC news items.
The EPC's ultimate goal in using social media is to inspire debate and communicate EPC issues and opinions with engaged audiences quickly, simply and effectively. These channels will, therefore, offer stakeholders new, interesting and concise content in real-time. The EPC hopes that existing and new stakeholders will engage with these new EPC communication platforms and find them useful in building their awareness of EPC activity and the latest SEPA developments.
Gerard Hartsink is the Chair of the EPC.
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Other articles in this issue
13.07.11 What is Your View? - EPC invites stakeholders to participate in consultations on the SEPA Scheme Rulebooks and the SEPA Cards Standardisation Volume - Book of Requirements By Ugo Bechis and Javier Santamaría 13.07.11 EPC Plenary Meeting Update - Main decisions taken in June 2011 By Gerard Hartsink 13.07.11 Change is Inevitable... - 'Except from vending machines' (Robert C. Gallagher): the impact of new standards proposed by the CPSS-IOSCO for financial market infrastructures on payment service providers By Dermot Turing 13.07.11 Get Ready for More - Basel III marks only the beginning of increased regulatory scrutiny of the payments market By Ruth Wandhöfer 13.07.11 A Closer Look at Innovation in Retail Payments - Central bank research in preparation: a report on first findings of working group established by the Committee on Payment and Settlement Systems By Dirk Schrade 13.07.11 Facing the Facts in July 2011 - The EPC Newsletter tracks the progress of SEPA migration By Gerard Hartsink 13.07.11 One Size Fits All - EPC launches an initiative to ensure the efficient management of the SEPA ATM infrastructure By Leonor Machado 13.07.11 Direct Debit: Killing it Softly - Reflections on the likely demise of one of the most popular payment instruments in Europe By Javier Santamaría 13.07.11 The Art of Integration - Finnish Government Shared Services Centre for Finance and HR simultaneously migrates to SEPA and new IT systems introduced at central government agencies By Mikko Grönman (Interview) 13.07.11 Arrested Development*** - Inconsistencies between European Commission´s objectives threaten to hamper SEPA progress By Gerard Hartsink 13.07.11 SEPA Direct Debit for Billers: the Creditor Identifier (Go Get It!) - EPC Newsletter series provides support for billers preparing migration to the SDD Schemes By Javier Santamaría and Herman Segers
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