EPC Publication: Shortcut for Merchants - the 10 best Reasons to Practice SEPA 28.01.10
The aim of creating a SEPA for Cards is to facilitate a consistent customer experience when making (consumers) or accepting (merchants) payments with cards. The SEPA Cards Framework (SCF) developed by the EPC outlines high level principles and rules that when implemented by banks and card schemes will deliver this consistent experience.
SEPA will have an important impact on European merchants' approach to card acceptance and the services they receive from their banks. Those that have a high tourist or adjacent border spend will see significant change and improvement as will those that currently have to accept high volumes of cash.