The latest news on the and in real time
In 2010 the European Payments Council (EPC) commissioned an independent online insight provider to undertake a survey on the EPC Newsletter. The activity aimed to identify how readers perceived the newsletter, its relevance to their work and recommendations for the future. During the review of the feedback from respondents, it became clear that the EPC should look at ways to increase the frequency of its communication. Readers who participated in the survey highlighted that this would make the information more 'newsworthy and timely'. With these comments in mind, the EPC decided to incorporate social media platforms into its communication activity. These will allow the EPC to disseminate information in real time. In addition, stakeholders will have the opportunity to interact with the EPC directly. First and foremost, the EPC hopes to spark debate among a diverse audience of banking, finance, payment professionals, consulting firms and vendors, business and public sector organisations and any other interested parties engaged in and impacted by the SEPA process. The EPC therefore today launches its Twitter profile, introduces its blog and enhances its LinkedIn presence.
Follow us: EPC on Twitter
Twitter is increasingly being used by individuals, organisations and institutions as it allows the publication of regular real-time news updates as 'tweets'. This platform encourages concise communication using a maximum of 140 characters. These tweets are picked up by 'followers'; i.e. active listeners, who are interested parties that have expressed a preference to receive tweets from the EPC.
Using Twitter allows the EPC to reach out to audiences in a new way, proliferate its messages online and stimulate discussion. The EPC can also use this tool to direct traffic to the library of documents and materials available on its website; this will promote greater understanding of the EPC work programme by offering historical context and background detail.
Talk to us: the EPC Blog and Discussion Board
Blogs and chat rooms increasingly provide the platforms where public debate takes place and, as a result, public opinion is shaped. EPC has launched its discussion forum to advance debates and engage in dialogue with stakeholders on SEPA and EPC deliverables. The general concept of a blog is as follows: the host of the blog posts a text covering a certain subject matter online and invites viewers to comment on the ideas presented in this text. Readers as commentators have the opportunity to comment on the text itself and to react to the comments of others.
Regular posts on the EPC blog will aim to keep interested stakeholders updated on EPC news and SEPA-related topics. Equally, it is hoped that blog readers will get involved in the SEPA debate and have their say. Visit the EPC Blog and Discussion Board to share responses to blog posts and wider industry views and highlight any particular issues that the EPC should address within future blog post, by using the comment functionality provided within the blog.
Join us: EPC on LinkedIn
LinkedIn is an online relationship and networking tool which allows organisations to have visibility among, and connect with, interested parties. The EPC LinkedIn Profile enables the EPC to connect with relevant professionals using this tool. The EPC LinkedIn profile will be regularly updated to provide information on the progress achieved with regard to the EPC work programme and share latest EPC news items.
The EPC's ultimate goal in using social media is to inspire debate and communicate EPC issues and opinions with engaged audiences quickly, simply and effectively. These channels will, therefore, offer stakeholders new, interesting and concise content in real-time. The EPC hopes that existing and new stakeholders will engage with these new EPC communication platforms and find them useful in building their awareness of EPC activity and the latest SEPA developments.
Gerard Hartsink is the Chair of the EPC.
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Your Points of View: What our readers think of the EPC Newsletter (EPC Newsletter, Issue 9, January 2011)
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