SEPA 2014: Avoid the Bottleneck, Get Ready Now. Facts and Figures on S...

SEPA 2014: Avoid the Bottleneck, Get Ready Now. Facts and Figures on SEPA Migration

The state-of-play in July 2013

30 July 13

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European Union Regulation sets deadline for migration to the Single Euro Payments Area

As previously reported, on 30 March 2012, the European Union (EU) ‘Regulation (EU) No 260/2012 establishing technical and business requirements for credit transfers and direct debits in euro and amending Regulation (EC) No 924/2009’ was published in the Official Journal of the EU. This legislative act is commonly referenced as the Single Euro Payments Area () Regulation (see ‘related links’ below). The Regulation defines 1 February 2014 as the deadline in the euro area for compliance with its core provisions. Effectively, this means that as of this date, existing national euro credit transfer and direct debit schemes will be replaced by Credit Transfer () and Direct Debit (SDD). The Regulation affects not only payment service providers (), but also payment service users. All organisations making payments in the euro area must achieve compliance with the core provisions of the Regulation by 1 February 2014.

Council of the representing Member States confirms: the provisions of the Regulation “have to be fully respected by all market participants in euro area member states”

The Council of the represents the 27 Member States. The Council of the is a single body, but for reasons relating to the organisation of its work, it meets – according to the subject being discussed – in different ‘configurations’, which are attended by the ministers from the Member States and the European Commissioners responsible for the areas concerned. The Economic and Financial Affairs Council (ECOFIN), representing finance ministers, is one of the oldest configurations of the Council of the . At the ECOFIN meeting on 14 May 2013, the Council of the adopted its latest conclusions on (see ‘related links’ below).

The Council of the “welcomes the successful entering into force” of the Regulation and confirms “that this is a significant step towards a truly integrated market for retail payments in euro.” The Council of the underlines that its provisions “have to be fully respected by all market participants in euro area Member States,” and emphasises that “competent authorities should cooperate intensively, on a national and international level, to ensure effective and harmonised compliance with the Regulation.”

The Council of the stresses that "all payment orders which are not submitted in the format" requested by the Regulation after 1 February 2014 "may not be processed by all payment service providers [] in euro area Member States, which otherwise would be sanctioned", and invites merchants, corporates, small and medium-sized enterprises (SMEs) and public administrations to “immediately take the necessary concrete internal steps” to become ready.

Council of the “calls upon all Member States to significantly intensify communication measures primarily at national level to eliminate existing public awareness gaps”

With its conclusions of May 2013, the Council of the recognises that “of all participants SMEs, small public administrations and local authorities are the least aware of migration and the least prepared for actual migration.” It also notes that “some stakeholders seem to be planning for a late migration and therefore may be exposed to undue operational risks impacting smooth handling of payments.” The Council of the therefore “calls upon all Member States to significantly intensify communication measures primarily at national level to eliminate existing public awareness gaps.” These communication measures, the Council of the states, should especially target “SMEs, small public administrations and local authorities.” Specifically, the Council of the proposes the following actions:

  • Euro area national central banks, ministries of finance and other competent authorities, national banking federations and individual banks should enhance communication activities on migration before Summer 2013 through all relevant media channels, e.g. general press, professional press, billboard advertising, radio or TV, where these have not been successfully initiated already.
  • The European Commission and the European Central Bank (ECB) should provide assistance and advice to the best of their abilities to fully support the migration process.
  • Council members should step up communications to their constituencies about the importance of respecting the deadline for migration. (The Council, which brings together representatives of both the demand and supply sides of the payments market including the , was established by the European Commission and the ECB in June 2010; for information, refer to the ‘related links’ below).
National authorities responsible for enforcing the 1 February 2014 deadline must step up their communication efforts

In March 2013 the European Central Bank (ECB) published its first Migration Report (see ‘related links’ below). According to the related ECB press release, the report “shows that most corporations have already completed the planning phase and know what will mean for them in practical terms. However, when it comes to the actual implementation, a number of companies have adopted very late internal deadlines, even as far as to the end of 2013.” Article 10 of the Regulation details how this legislative act is to be enforced. It clarifies that EU Member States must designate the competent authorities responsible to ensure compliance with this Regulation (see link to European Commission Website below to see the list of designated authorities).

The European Payments Council () calls on public authorities in the euro area responsible for enforcing the Regulation to significantly step up their communication efforts, with particular regard to SMEs, small public administrations and local authorities on the legal obligation to meet the 1 February 2014 deadline.

progress by stakeholder groups at country level (euro area)

In June 2013, the ECB published updated qualitative indicators to assess preparedness across the transaction chain in each country (see ‘related links’ below). The qualitative indicators take into account the specificities of the respective country with regard to migration progress by ‘big billers’, public administrations, SMEs and . Non-euro area EU countries participate in this exercise on a voluntary basis only. The qualitative indicators are updated quarterly by the national central banks. The assessment is based on a ‘traffic light system’.

The qualitative indicators published in June 2013 measure the level of preparedness by stakeholder groups at country level as of the first quarter of 2013. These most recent qualitative indicators provide the following outlook with regard to readiness of euro area stakeholders by 1 February 2014:

  • All will be ready. In the majority of euro area countries, have already completed preparations.
  • ‘Big billers’ in almost all euro area countries will be ready. It currently appears that the corporate sector in France might not complete migration to SDD, while corporates in Estonia might not complete migration to .
  • Public administrations in all euro area countries except Estonia will be ready.
  • SMEs in Austria, Cyprus, France, Germany and Spain are at risk of missing the 1 February 2014 deadline with regard to both and SDD.
Percentage of banks in offering services

The launched the Scheme in January 2008. As of July 2013, 4,518 offer services. Today, the delivering services represent more than 95 percent of payment volumes in Europe. The Participant Register, which lists the scheme participants, is publicly available at http://epc.cbnet.info/content/adherence_database. The absolute number of adhering to the Scheme has decreased slightly compared to previous reports due to merger and acquisition (M&A) activity.

Percentage of banks in offering SDD services

The launched the Scheme and the SDD Business to Business Direct Debit (B2B) Scheme on 2 November 2009. As of July 2013, 3,875 , representing more than 80 percent of payments volume, have signed up to the Scheme. As of July 2013, 3,397 also adhere to the Scheme. The separate Participant Registers for the and Schemes list the participants taking part in these schemes. These registers are publicly available at http://epc.cbnet.info/content/adherence_database. All branches of banks in the euro area reachable for direct debits at national level must be reachable for cross-border direct debits, e.g. the Scheme, since 1 November 2010 as mandated by Article 8 of Regulation (EC) No 924/2009 on cross-border payments in the Community. The absolute number of adhering to the SDD Schemes has decreased slightly compared to previous reports due to M&A activity.

Quantitative indicators measure the share of and SDD transactions and migration to EMV

The quantitative indicators also published on the ECB Website (see ‘related links’ below) measure the share of and SDD transactions as a percentage of the total volume of credit transfers and direct debits generated by bank customers in the euro area. According to the quantitative indicators, the share of transactions amounts to 43.7 percent as of May 2013, while the share of SDD transactions has reached 2.7 percent.

As reported in previous issues of the Newsletter, good progress has been achieved in the realisation of for cards. The 's Cards Framework (SCF) outlines high level principles and rules that, when implemented by the card industry, will deliver a consistent user experience to both cardholders and merchants when making or accepting euro payments or cash withdrawals. The SCF recognises the EMV standard for -wide acceptance of card payments. EMV is an industry standard to implement chip and personal identification number (PIN) security for card transactions to combat fraud. Migration to EMV in Europe is essentially complete: according to the quantitative Indicators, EMV transactions in the euro area (as a percentage of total transactions at POS terminals) reached 77.8 percent in December 2012 (latest data available).

2014: avoid the bottleneck, get ready now

In the April 2013 edition of the Newsletter (see ‘related articles in previous issues’ below), Wiebe Ruttenberg of the ECB clarified: “End-users, such as public administrations and businesses, big and small, have to get ready for the payment instruments, otherwise they risk refusal of transfers by payment service providers from 1 February 2014.” He points out:

  • There is no Plan B: migration to and SDD is required by law, not only for , but also for big billers, SMEs, public administrations and consumers.
  • Operating outside the law is not an option, neither in terms of reputation nor from the business perspective. The ability to initiate payments would come at a higher cost, and reconciliation would become more problematic.
  • will be obliged to refuse further processing of payments that are not delivered to them in the right technical format after the 1 February 2014 deadline applicable in the euro area.
  • Ignoring the risks of non-compliance, including the hope of a slow response on the part of the responsible authorities, would be a mistake.

The fully supports the recommendation of both the ECB and the Council of the that payment service users should aim to complete migration at the earliest stage possible, taking into consideration that the availability of external resources offered by banks and other service providers – including testing facilities – will be stretched to the limit towards the end of the year. The focus must now be on joining forces to assist, in particular, SMEs in the euro area that must meet the 1 February 2014 deadline. This requires coordinated efforts by national public authorities, and trade associations representing businesses and banks.

Organisations now working towards achieving compliance with the Regulation are invited to take advantage of the numerous resources offered by the banking industry and other service providers to support market participants during the transition. Relevant information is also made available with ‘The Migration Tool Kit’ (see ‘related links’ below). In addition, the offers best practice identified by early movers on the demand side who successfully completed migration to and SDD (see ‘related articles’ below).

Etienne Goosse is the Secretary General.

    

Related links:

Regulation (EU) No 260/2012 establishing technical and business requirements for credit transfers and direct debits in euro and amending Regulation (EC) No 924/2009

Council of the European Union: Council Conclusions on SEPA (14 May 2013)

SEPA Council Page of the European Central Bank

European Central Bank: First SEPA Migration Report (March 2013)

European Central Bank Press Release (21 March 2013): ‘ECB Publishes First SEPA Migration Report and Warns Against Risks of Late Migration’

European Commission Website: List of Competent Authorities Responsible for Ensuring Compliance

European Central Bank Qualitative SEPA Indicators per Country (‘Traffic Light Indicators’)

European Central Bank Quantitative SEPA Indicators (SEPA Credit Transfer, SEPA Direct Debit, SEPA for Cards)

The EPC Migration Tool Kit: Get Ready for SEPA by 1.2.2014. Act Now!

  

Related articles in this issue:

The Mazet Group: “Migration to SEPA Credit Transfer and SEPA Direct Debit Has Generated Tangible Benefits for Us”. This medium-sized business will conclude the SEPA migration exercise before the end of 2013

“Talking about SEPA Migration to Small Businesses: Keep it Simple!” Says the Owner of Dance and Gymnastics School ‘Girlfriends’ (45 Direct Debit Collections per Month). This small business plans to complete migration to SEPA in the fall of 2013

    

Related articles in previous issues:

SEPA Migration – Don’t Count on a Plan B. European Central Bank publishes first SEPA Migration Report and warns against risks of late migration ( Newsletter, Issue 18, April 2013)

EPC Newsletter: Case Studies Highlighting Successful SEPA Migration Projects of Bank Customers

EPC Newsletter: Articles Published in the Section ‘Focus: SEPA Migration’

EPC Newsletter: Articles Published in the Section ‘Get Ready for SEPA. Act Now!’



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